Now is the time to join us and make a difference. Be a relentless force for a world of longer, healthier lives. Here at the American Heart Association, you matter and so does your career.
The American Heart Association has an excellent opportunity for a Brand Marketing Manager in our National Center office located in Dallas, TX. The location for this position is flexible and home based.
This position is responsible for developing integrated marketing communications plans, managing campaigns and overseeing the execution of assets for the Women and Kids Portfolio to help advance market objectives, brand and impact goals. Marketing planning responsibilities may include management of paid advertising campaigns, audience targeting and persona development, integrated channel mix, defined KPIs, execution and performance analysis within each plan. Responsible for collaborating with peers and cross-functional teams (Consumer Health, Communications, Social, Digital, Creative to name a few) to deliver consistent messaging, content and assets across all channels. Responsible for building and maintaining relationships with all stakeholders to meet the business needs and successfully implement assigned marketing plans.
Essential Job Duties:
Develop, implement and execute marketing and campaign plans. Lead creation of marketing and creative briefs, project management framework, and toolkit deliverables.
Collaborate with internal teams, agencies/vendors and external strategic partners to implement, and ensure planned assets are distributed in alignment with overall marketing strategies across owned, paid, and earned channels (with Communications) that engages the targeted audiences and increases conversions. Recommend new opportunities to leverage existing channels or pilot new channels.
Document and analyze campaign performance such as effectiveness, opportunities and lessons learned to inform future optimization recommendations. Collaborates with analysts and cross functional teams to develop and present performance insights and recommendations for future optimizations and next steps of assigned marketing campaign.
Implements tests and key learnings through internal cross-functional and external partnerships to continually optimize and monitor channel performance and audience engagement and conversions.
Manage budget, measurement, and invoicing process.
The American Heart Association invests in its people. Here are the main components of our total rewards package. Visit Rewards & Benefits to see more details.
The American Heart Association’s 2024 Goal: Every person deserves the opportunity for a full, healthy life. As champions for health equity, by 2024, the American Heart Association will advance cardiovascular health for all, including identifying and removing barriers to health care access and quality.
At American Heart Association | American Stroke Association, diversity, inclusion, and equal opportunity applies to both our workforce and the communities we serve as it relates to heart health and stroke prevention.
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EOE/Protected Veterans/Persons with Disabilities
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