American Heart Association

Digital Fundraising Manager

Location US-TX-Dallas
Posted Date 6 months ago(1/2/2024 11:28 AM)
Requisition ID
Job Category
Field Campaigns
Position Type
Full Time


As we celebrate our Centennial year, we invite you to join us in shaping the next century of impact. Be a relentless force for a world of longer, healthier lives. Here at the American Heart Association, you matter and so does your career.


The American Heart Association  has an excellent opportunity for a Digital Fundraising Manager, Direct Response for Direct Response Operations. This position can be home based.


In this role, you will be responsible for the execution of monthly digital fundraising campaigns across omnichannel digital platforms including email, organic social, paid media and website. Supports achieving direct response overall annual revenue and performance goals. Manages agency relationships to deliver and deploy campaigns with excellence and accuracy. Continuously analyzing fundraising (on and offline) trends, as well as identifying opportunities to engage donors in effective and innovative direct fundraising strategies. Also, responsible for developing and leveraging marketing and digital resources to expand Association’s donor base.


The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.


#TheAHALife is our company culture, our way of life, reflecting our diversity, equity & inclusion, our focus on work-life harmonization and our Guiding Values. Discover why you will Be Seen. Be Heard. Be Valued™ at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X (formerly Twitter), and at


  • Facilitates development and implementation of monthly omnichannel fundraising communications and campaigns including email, website, paid and organic social media, digital display, and video.
  • Develops and executes project timelines and action plans. Manages ad agency relationships to ensure on-time accurate delivery and deployment of all campaign assets. Collaborates with internal and external partners across departments, contractors, vendors and consultants.
  • Researches marketing and on/off-line engagement trends to stay current and remain competitive in Association’s category. Align with stakeholders, tools and resources for application to digital or direct response fundraising opportunities.
  • Gathers content from across the organization to inform campaign input briefs for the agency
  • Uses tracking and reporting tools across digital platforms such as Google Analytics, Sprinklr and SFMC/Marketing Cloud
  • Designs measures and reports to demonstrate accomplishments, identify areas for improvement, and track overall increases in revenue and attainment of goals. Evaluates and provides updates and metrics reports to team members, senior leadership, and business leads. Collects, analyzes and presents campaign data to evaluate and improve processes and establish sustainable models for predictive success.

Want to help get your resume to the top? Take a look at the experience we require:


  • Bachelor's Degree in Business, Computer Science, Marketing, Communications or related area
  • Five (5) years of the following experience:
    • Experience in online/digital marketing, direct response marketing campaigns or related interactive customer relationship management
    • Comprehensive understanding of digital communications, interactive media, and customer insight analysis and trending
    • Ability to learn and adapt quickly to new technologies and opportunities
    • Ability to self-direct daily activities and set priorities
  • Three (3) years of the following experience:
    • Experience in hands-on use of Customer Management platforms including Luminate and/or Salesforce for execution, tracking and measurement
    • Experience or comprehensive understanding of non-profit environments
    • Excellent writing and presentation skills
    • Ability to meet and build beneficial relationships with all levels of Association staff, vendors, and external stakeholders such as volunteers or representatives of partner organizations
    • Ability to build and adhere to both strategic and tactical plans
    • Ability to analyze and interpret relevant data and use interpretations in the development of campaign models

Preferred Experience:

  • Ability to learn and adapt quickly to new technologies and opportunities
  • Ability to self-direct daily activities and set priorities
  • Non-Profit fundraising, political fundraising is a plus



Compensation & Benefits

The expected pay range will be $80,000 to $100,000. Pay is commensurate with experience; geographic differentials to the pay range may apply. The American Heart Association reserves the right to pay more or less than the posted range. This position is incentive eligible based on achieving certain targets.


The American Heart Association invests in its people. Here are the main components of our total rewards package.  Visit Rewards & Benefits to see more details.


  • Compensation – Our goal is to ensure you have a competitive base salary.  That’s why we regularly review the market value of jobs and make adjustments, as needed.

  • Performance and Recognition – You are rewarded for achieving success by merit increases and incentive programs, based on the type of position.

  • Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution.  As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.

  • Professional Development – You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program.  HeartU is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule.

  • Work-Life Harmonization – The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees.  The number of days will increase based on seniority level.  You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.

  • Tuition Assistance - We support the career development of all employees.  This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.


The American Heart Association’s 2024 Goal: Every person deserves the opportunity for a full, healthy life. As champions for health equity, by 2024, the American Heart Association will advance cardiovascular health for all, including identifying and removing barriers to health care access and quality.

At American Heart Association | American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin and physical or cognitive abilities. We're committed to ensuring our workforce, workplace culture and mission have a shared impact across a diverse set of backgrounds.

This position not a match with your skills? 
Click here to see other opportunities.

EOE/Protected Veterans/Persons with Disabilities



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