As we celebrate our Centennial year, we invite you to join us in shaping the next century of impact. Be a relentless force for a world of longer, healthier lives as we remain devoted to a future of health and hope for everyone, everywhere. At the American Heart Association, your contribution matters, and so does your career.
We are looking for a Senior Marketing Analyst to work in a fast-paced environment, analyzing data to identify opportunities of marketing and revenue growth while working with cross-functional teams to implement and track effective marketing strategies.
The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.
#TheAHALife is our company culture, our way of life, reflecting our diversity, equity & inclusion, our focus on work-life harmonization and our Guiding Values. Discover why you will Be Seen. Be Heard. Be Valued™ at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X (formerly Twitter), and at heart.jobs.
The Senior Marketing Analyst will collaborate with executive staff to design analytical dashboard solutions, manage data management applications, analyze campaign results and assess and recommend emerging social and digital media trends. The senior marketing analyst will also manage the processes and people responsible for accurate digital data collection, prepare PowerPoint presentations, translate business questions into meaningful analytics for stakeholders, creating ad-hoc insights, AB test analyses, lift tests, reporting & visualization. Additionally, this individual will utilize various databases and querying/programming languages to access, manipulate and present the data and recommended growth marketing strategies.
The senior analyst should be analytical, deliberate, strategic, collaborative and determined. This individual should have a knack for seeing solutions in sprawling data sets, the business mindset to convert insights into strategic opportunities and excellent communications skills to present growth strategy opportunities to executive leaders.
Marketing Data Analysis & Growth Strategy Recommendations
Conducts advanced data analysis, provides regular updates on trends and develops growth strategies to ultimately help achieve business, marketing and revenue objectives.
Data Reporting, Analytics & Customer Segmentation
Serves as player/coach establishing standardized reporting analytics processes and dashboards.
Customer Data Collection & Segmentation Strategies
Collects and analyzes customer data to ensure the quality of Association
data is well aligned with marketing programs. Manages the customer segmentation strategy to support campaign testing and analysis.
The American Heart Association invests in its people. Here are the main components of our total rewards package. Visit Rewards & Benefits to see more details.
The American Heart Association’s 2028 Goal: Building on over 100 years of trusted leadership in cardiovascular and brain health, by 2028 the AHA will drive breakthroughs and implement proven solutions in science, policy, and care for healthier people and communities. The greatest discoveries in health must reach everyone where they are.
At American Heart Association | American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin and physical or cognitive abilities. We're committed to ensuring our workforce, workplace culture and mission have a shared impact across a diverse set of backgrounds.
This position not a match with your skills? Click here to see other opportunities.
In accordance with local and state laws where applicable, qualified applicants with arrest or conviction records will be considered for employment.
EOE/Protected Veterans/Persons with Disabilities
Software Powered by iCIMS
www.icims.com