American Heart Association

Digital Asset Manager

Location US-TX-Dallas
Posted Date 2 days ago(2/20/2025 9:01 PM)
Requisition ID
2025-15350
Job Category
Marketing, Communications & Public Relations
Position Type
Full Time

Overview

Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today’s biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You matter, and so does the impact you can make with us.

 

We are seeking a highly organized and strategic Digital Asset Management Manager to oversee and optimize the American Heart Association’s Digital Asset Management (DAM) system. This role is critical in ensuring seamless asset organization, accessibility, and governance while driving adoption across teams. The ideal candidate has experience managing DAM platforms, implementing best practices, and training users to maximize efficiency and engagement. This is a remote position.

 

Expected pay range will be $85,000 - $95,000. Pay is commensurate with experience; geographic differentials to the pay range may apply. The American Heart Association reserves the right to pay more or less than the posted range.

 

The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.

 

#TheAHALife is our company culture, our way of life, reflecting our diversity, equity & inclusion, our focus on work-life harmonization and our Guiding Values. Discover why you will Be Seen. Be Heard. Be Valued™ at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X (formerly Twitter), and at heart.jobs.

Responsibilities

 

  • Own the overall administration, maintenance, and optimization of the American Heart Association’s DAM system (Bynder).
  • Develop and enforce metadata structures, taxonomy, tagging, and naming conventions to ensure efficient asset retrieval.
  • Provide training and ongoing support to internal teams to enhance DAM adoption and usability.
  • Monitor system performance, troubleshoot issues, and coordinate with vendor or IT team as needed.
  • Establish and maintain governance policies to ensure brand consistency, compliance, and proper usage rights.
  • Conduct regular audits to ensure assets are up to date, properly categorized, and compliant with licensing agreements.
  • Collaborate with the National Marketing Communications Department and other cross-functional teams to streamline asset workflows and ensure proper governance.
  • Maintain department credibility across a heavily matrixed environment by developing and enhancing strategic relationships.
  • Identify and execute strategic needs to evolve the DAM system based on business goals and user feedback.
  • Communicate DAM updates and strategy across leadership and key stakeholders to align goals and drive adoption.
  • Gather feedback from stakeholders to continuously improve the DAM system and processes.
  • Stay current with industry trends and advancements in digital asset management technology.

 

 

Qualifications

  • Bachelor’s Degree or equivalent experience
  • Three (3) years of experience managing a DAM system, experience with Bynder DAM a plus
    • Five (5) years of experience is a plus
  • Experience leading and implementing a successful marketing asset management strategy
  • Strong understanding of metadata structures, taxonomy, and digital asset workflows
  • Experience training users and driving adoption of digital tools across an organization
  • Excellent organizational skills with strong attention to detail
  • Familiarity with creative file formats, licensing rights, and brand compliance best practices
  • Ability to collaborate effectively with a variety of business teams and functions such as creative, marketing, communications, IT, and operations teams
  • Strong critical thinking skills and the ability to adapt to evolving business needs

Compensation & Benefits

Expected pay range will be $85,000 - $95,000. Pay is commensurate with experience; geographic differentials to the pay range may apply. The American Heart Association reserves the right to pay more or less than the posted range.

 

The American Heart Association invests in its people. Here are the main components of our total rewards package.  Visit Rewards & Benefits to see more details.

 

  • Compensation – Our goal is to ensure you have a competitive base salary.  That’s why we regularly review the market value of jobs and make adjustments, as needed.

  • Performance and Recognition – You are rewarded for achieving success by merit increases and incentive programs;  elgibility for an incentive program is based on the type of position. 

  • Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution.  As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.

  • Professional Development – You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program.  HeartU is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule.

  • Work-Life Harmonization – The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees.  The number of days will increase based on seniority level.  You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.

  • Tuition Assistance - We support the career development of all employees.  This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.

 


The American Heart Association’s 2028 Goal: Building on over 100 years of trusted leadership in cardiovascular and brain health, by 2028 the AHA will drive breakthroughs and implement proven solutions in science, policy, and care for healthier people and communities. The greatest discoveries in health must reach everyone where they are.


At American Heart Association | American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin and physical or cognitive abilities. We're committed to ensuring our workforce, workplace culture and mission have a shared impact across a diverse set of backgrounds.

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In accordance with local and state laws where applicable, qualified applicants with arrest or conviction records will be considered for employment.

 

EOE/Protected Veterans/Persons with Disabilities

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