Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today’s biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You matter, and so does the impact you can make with us.

We are seeking a highly organized and strategic Sr. Marketing Manager to oversee and execute marketing projects, event experience and operations for the #1 Peer to Peer fundraising campaign in the industry, Heart Walk. Through fundraising, community education and corporate engagement, the Heart Walk aims to enhance CPR training accessibility, bolster bystander preparedness, increase funding for vital research, and ultimately, save lives. This role will also support CycleNation and emerging strategies by delivering top-tier experience, tools, resources, strategies and customer service.

This role will be responsible for content creation and executing marketing strategies, event experience management, resource management and support, training support, digital communications, and collaboration that drives engagement and revenue growth.

The location is flexible for this position.

The expected pay range is $80,000 - $95,000. Pay is commensurate with experience; geographic differentials to the pay range may apply. The American Heart Association reserves the right to pay more or less than the posted range.

The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.

#TheAHALife is more than a company culture; it is our way of life. It embodies our commitment to work-life harmonization and is guided by our core values where our employees can thrive both personally and professionally. Discover why you will Be Seen. Be Heard. Be Valued at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X (formerly Twitter), and at heart.jobs.

Best in Class Event Experience

• Oversee and ensure a best-in-class experience for volunteers, sponsors, and participants both on the day of the event and during pre-event activities
• Create and manage management tools, resources, and training for event experience excellence.

• Oversee sponsorship activation to include proposals, activation assets, tools, and resources.

• Oversee campaign incentives, merchandise, and promotional inventory, managing vendor relationships, product selection, and fulfillment logistics.

• Execute participant and customer feedback system and present insights to campaign leads to ensure our campaigns are a meaningful and excellent experience.

Marketing/Communications Strategy and Execution

• Help shape and execute marketing and communication strategies to ensure clarity, engagement, and brand consistency
• Partner with National Comms and Branding to ensure messaging consistency and effectiveness.

• Keep field engagement high by making sure communication is easy to understand and useful.

Content Creation & Management

• Create, update, and collaborate with internal departments to deliver development materials to equip the field team with effective tools and resources for recruitment and revenue growth.
• Evaluate gaps in existing materials and identify opportunities for improvement.
• Lead content creation and management for key campaign resources on an annual basis.
• Oversee website content updates and digital communications.

Digital and Salesforce Communications

• Collaborate with campaign leads to define and communicate priorities and strategies to Salesforce and digital teams.

• Liaison with internal stakeholders to execute communications.
• Branding and key message guidance.

• Ensure digital content fits into the overall strategy.

• Project manage all feedback on digital messaging with campaign lead staff.

Sharepoint Management

• Lead team SharePoint page strategy, implementation, and day to day management.

• Update content on SharePoint to reflect the latest field strategy and tools.

• Ensure content is easy to find.

Field Marketing & Training

• Support in-person new staff Boot Camps by managing content presentation and coordinating logistics with the core Boot Camp team. 10% - 20% travel per year.
• Collaborate with National Leads to develop training content, presentations, and participant guides for all Boot Camp and ongoing trainings.
• Manage content delivery logistics and coordinate with internal stakeholders and speakers.

Project Management & Operations

• Track deadlines and deliverables across various campaign projects, ensuring alignment with organizational goals.
• Coordinate with National Leads on content development.
• Manage to logistics needed for team meetings.
• Oversee budget for campaigns.

• Degree or equivalent
• Minimum of five (5) years of experience in program management, event planning, communications, or a related field. Seven (7) or more years preferred
• Strong project management skills with the ability to manage multiple priorities and meet deadlines
• Experience in content creation, resource development, and training materials design.
• Exceptional written and verbal communication skills with a keen eye for detail.
• Proficiency in Microsoft Office Suite and familiarity with digital marketing tools and platforms.
• Ability to work independently and collaboratively in a fast-paced environment.
• Passion for field campaign work and a commitment to mission-driven initiatives

The expected pay range is $80,000 - $95,000. Pay is commensurate with experience; geographic differentials to the pay range may apply. The American Heart Association reserves the right to pay more or less than the posted range.

The American Heart Association invests in its people. Here are the main components of our total rewards package.  Visit Rewards & Benefits to see more details.

• Compensation – Our goal is to ensure you have a competitive base salary.  That’s why we regularly review the market value of jobs and make adjustments, as needed.
  
  
• Performance and Recognition – You are rewarded for achieving success by merit increases and incentive programs; eligibility for an incentive program is based on the type of position.
  
  
• Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution.  As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.
  
  
• Professional Development – You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program.  HeartU is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule.
  
  
• Work-Life Harmonization – The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees.  The number of days will increase based on seniority level.  You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.
  
  
• Tuition Assistance - We support the career development of all employees.  This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.

The American Heart Association’s 2028 Goal: Building on over 100 years of trusted leadership in cardiovascular and brain health, by 2028 the AHA will drive breakthroughs and implement proven solutions in science, policy, and care for healthier people and communities. The greatest discoveries in health must reach everyone where they are.

At American Heart Association | American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin and physical or cognitive abilities.

This position not a match with your skills?  Click here to see other opportunities.

In accordance with local and state laws where applicable, qualified applicants with arrest or conviction records will be considered for employment.

EOE/Protected Veterans/Persons with Disabilities