Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today’s biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You matter, and so does the impact you can make with us.

The American Heart Association is seeking a Social Media Consultant to join our team 30-35 hours/ week on a short-term basis (4-6 weeks) to support audience development initiatives and other ad hoc projects. This role is ideal for someone who is deeply curious about cultural trends, understands how conversations unfold online, and can translate insights into actionable recommendations. 

What we’re solving for  - Ensuring continuity in cultural listening, audience development and project work during a paternity leave period. Delivering actionable insights and scalable frameworks that empower our team to sustain growth and engagement over the long-term. 

What success looks like - American Heart Association gains a clear understanding of online cultures and communities around our key topics, with defined audience profiles and actionable recommendations that enable the team to continue to sustain meaningful connections and drive growth. 

The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.

#TheAHALife is more than a company culture; it is our way of life. It embodies our commitment to work-life harmonization and is guided by our core values where our employees can thrive both personally and professionally. Discover why you will Be Seen. Be Heard. Be Valued at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X, and at heart.jobs.

Research & Analysis: 

• Explore assigned cultural topics and trends to understand how they manifest across digital and social platforms. 
• Conduct in-depth audience development research across platforms (Instagram, TikTok, YouTube, LinkedIn, etc.) 
• Analyze competitor (direct and ancillary) strategies and emerging trends to inform content and engagement tactics 
• Gather actionable insights based on qualitative (e.g., themes, narratives, sentiment) and quantitative data (e.g., audience size, engagement metrics, platform behaviors). 

Audience Development:

• Identify potential audiences we can engage with, their interests and the questions they are asking. 
• Highlight opportunities for providing value and building meaningful connections. 

Collaboration: 

• Work closely with internal teams to ensure all recommendations align with strategic planning, science-approved information and brand guidelines. 
• Support project work as needed, including content calendar development, reporting, and stakeholder presentations 
  
  

Key Deliverables:

• Audience Profile and Engagement Report
• Audience profiles, including opportunities for expansion 
• Key conversation drivers 
  • Engagement opportunities 
• Meta Cultural Listening Guide
  • Ongoing operational implementation recommendation for cultural listening
• YouTube Channel Recommendations
  • Recommendations to optimize content and implement best practices to drive audience growth and engagement

• 5-8 years in social media and digital marketing strategy
• Strong understanding of social media platforms, cultural trends and digital communities. 

• Experience in social listening, audience research and data synthesis. 

• Ability to translate insights into actionable strategies. 

• Excellent communication and presentation skills. 

• Ability to work independently in a fast-paced environment to make an impact  

• Deep familiarity with YouTube Channel Analytics 

• Knowledge of Sprinklr or Meltwater’s listening tools preferred  

The American Heart Association invests in its people. Here are the main components of our total rewards package.  Visit Rewards & Benefits to see more details.

• Compensation – Our goal is to ensure you have a competitive base salary.  That’s why we regularly review the market value of jobs and make adjustments, as needed.
  
  
• Performance and Recognition – You are rewarded for achieving success through annual salary planning and incentive programs;  eligibility for an incentive program is based on the type of position.  
  
  
• Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution.  As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.
  
  
• Professional Development – You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program.  HeartU is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule.
  
  
• Work-Life Harmonization – The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees.  The number of days will increase based on seniority level.  You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.
  
  
• Tuition Assistance - We support the career development of all employees.  This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.

The American Heart Association’s 2028 Goal: Building on over 100 years of trusted leadership in cardiovascular and brain health, by 2028 the Association will drive breakthroughs and implement proven solutions in science, policy, and care for healthier people and communities. The greatest discoveries in health must reach everyone where they are.

At American Heart Association | American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin and physical or cognitive abilities.

This position not a match with your skills?  Click here to see other opportunities.

In accordance with local and state laws where applicable, qualified applicants with arrest or conviction records will be considered for employment.

EOE/Protected Veterans/Persons with Disabilities