Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today’s biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You matter, and so does the impact you can make with us.

We have an excellent opportunity for a Social Media Manager, Science in our Science Operations Department!

This is a six-month temporary position with the possibility of extension. The position is home-based.

The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.

#TheAHALife is more than a company culture; it is our way of life. It embodies our commitment to work-life harmonization and is guided by our core values where our employees can thrive both personally and professionally. Discover why you will Be Seen. Be Heard. Be Valued at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X, and at heart.jobs.

Manage the social media strategy, execution, and amplification of the Office of Science Operations (OSO) and related business portfolios: organic and owned channel strategies.  Help expand influencer programs and content plans, bringing new science to life through members, ambassadors, and real-time engagement, while maintaining alignment with the Association’s broader brand voice and strategic goals. 

Primary Function: 

• Manage social, organic, and owned strategies for OSO-related campaigns and initiatives
• Help expand influencer program and content plan
• Bring new science to life in real time, at meetings and events, through members and ambassadors

Key Responsibilities: 

1. Strategy & Planning

• Develop and manage the organic social media strategy for OSO’s membership, campaigns, and events to complement paid and performance media plans
• Build channel-specific plans (LinkedIn, X, Instagram, YouTube, etc.) that emphasize thought leadership, scientific storytelling, and the Association Membership / Professional Network engagement
• Explore new channel opportunities (e.g. Reddit)
• Manage Science Influencer strategy and activation  

2. Content Creation, Adaptation, and Distribution

• Develop social post copy and messaging aligned with campaign goals, brand voice, and audience nuances (scientific professionals, members, international audiences, etc.)
• Optimize content and publishing based on performance trends and platform best practices
• Create and/or manage the creation of content and re-purposing of key science content, passionate about organic storytelling and engagement
• Bring American Heart Association Member stories and contributions to life across social platforms to elevate their profiles while showcasing opportunities, benefits, and engagement pathways to support annual acquisition and retention strategies
• Identify opportunities to leverage existing paid content across organic channels to maximize reach, consistency, and efficiency
• For our events, you’ll provide on-site real-time social media posting, community management, reporting, manage day-to-day social responsibilities

3. Performance Monitoring & Reporting

• Develop and maintain reporting frameworks and KPIs to integrate into dashboards
• Monitor performance and audience behavior to identify what’s driving reach and conversion
• Provide ongoing insights and recommendations, including external landscape analysis, to optimize content performance
• Report out metrics and learnings to cross cross-functional team 

4. Collaboration & Integration

• Work closely with our vendors and cross-functional teams to ensure strategies and content are complementary 
• Participate in cross-functional planning sessions, serve as an active member of the extended science marketing team, and lead the OSO relationships to ensure synergy to achieve goals  

• Bachelor's degree or equivalent work experience
• Three (3) years of experience
• Demonstrated success running organic social campaigns, influencer programs
• Strong collaboration skills working across internal teams and external vendors

Preferred Experience

• Five (5)+ years of professional experience in social media management, digital marketing, or content strategy
• Background or demonstrated interest in science, health, or content production preferred
• Experience with Sprout Social, Canva, and Adobe Premiere

The American Heart Association invests in its people. Here are the main components of our total rewards package.  Visit Rewards & Benefits to see more details.

• Compensation – Our goal is to ensure you have a competitive base salary.  That’s why we regularly review the market value of jobs and make adjustments, as needed.
  
  
• Performance and Recognition – You are rewarded for achieving success through annual salary planning and incentive programs; eligibility for an incentive program is based on the type of position.  
  
  
• Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution.  As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.
  
  
• Professional Development – You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program.  Heart U is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule.
  
  
• Work-Life Harmonization – The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees.  The number of days will increase based on seniority level.  You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.
  
  
• Tuition Assistance - We support the career development of all employees.  This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.

The American Heart Association’s 2028 Goal: Building on over 100 years of trusted leadership in cardiovascular and brain health, by 2028 the Association will drive breakthroughs and implement proven solutions in science, policy, and care for healthier people and communities. The greatest discoveries in health must reach everyone where they are.

At American Heart Association | American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin and physical or cognitive abilities.

This position not a match with your skills?  Click here to see other opportunities.

In accordance with local and state laws where applicable, qualified applicants with arrest or conviction records will be considered for employment.

EOE/Protected Veterans/Persons with Disabilities