American Heart Association

E-mail Marketing Manager

Location US-TX-Dallas
Posted Date 3 months ago(5/25/2022 4:27 PM)
Requisition ID
2019-5553
Job Category
Marketing, Communications & Public Relations
Position Type
Full Time

Overview

Are you ready to join an organization where you can be a relentless force for a world of longer, healthier lives?

 

Envision all Americans enjoying ideal cardiovascular health free of heart disease and stroke. At the American Heart Association and American Stroke Association, we get to work toward that goal every single day. Is it easy? No. Is it worthwhile? you bet!

 

This is satisfying work that makes a real difference in people's lives. You can achieve professional growth with personal fulfillment. You will connect with people and make a lifesaving impact. You will partner with individuals, schools, lawmakers, healthcare providers and others to ensure everyone has access to healthier lifestyle choices and proper healthcare.

 

Responsibilities

The American Heart Association (AHA) has an excellent opportunity for an Email Marketing Manager. This position can be home - based.

The Manager develops marketing, merchandising and creative strategies and affiliated programs to promote the organization's mission, products and services via digital channels to increase exposure to and business from the target audience. Builds, deploys, and optimizes email marketing campaigns and automated programs mainly focused on customer acquisition and retention. Assists with email marketing strategies to drive leads, conversions, and increased lifetime value. Manages the email marketing calendar including tasks and deadlines, and ensures tasks are completed on-time by internal parties. Provides email marketing support to internal departments. Creates and maintains accurate performance reports and communicates results and actionable insights to the team. Develops concepts in line with the strategic goals in collaboration with team member(s).

 

Essential Job Duties:

 

• Responsible for designing and deploying email marketing campaigns that nurture prospects, creative asset management, segmentation and lead scoring, and scheduling email campaigns. Prioritizes e-mail marketing campaigns during the intake process.
• Gathers assets for creation of email and other digital campaigns, such as design specifications, images, html content, and copy. Routes key assets for review and approval by stakeholders. Coordinate with internal stakeholders, including creative/copy, technology, product, and other departments to ensure consistency of marketing messages and user experience across all digital and offline channels.
• Manage outside partners such as email platform provider and internal/external agencies on day-to-day campaign design.
• Delivers campaign performance reports, categorizes results and insights, and recommends action or revisions to strategy. Accesses data and evaluations from a variety of internal and external sources.
• Analyze consumer touch-points and maximize opportunities for engagement. Monitor key KPI’s and collaborate with analysts on CRM analysis.
• Drive test-and-learn optimizations; provide insights and recommendations through analysis on as-appropriate basis; use analytics and qualitative and quantitative insights to identify, size and prioritize opportunities.

Qualifications

• Demonstrated success in CRM, email & direct marketing roles
• Hands on experience with email marketing to a consumer base (at scale)
• Knowledge of developing trigger-based lifecycle programs
• Strong organizational skills, ability to be self-directed and work independently, and demonstrated ability overcoming obstacles to deliver on deadline
• Solid analytical aptitude - able to evaluate customer journey and email metrics resulting in creative solutions & program optimization in line with business objectives
• Exceptional communication and interpersonal skills.
• Strong background in the digital asset production process
• Preferred experience with Salesforce, HTML/CSS and customer database management.

 

Click on “New Resume” (or “Existing Resume” if you have previously applied to AHA positions) to submit your online application. Only those deemed most qualified will be contacted to interview.

 

At American Heart Association | American Stroke Association, diversity, inclusion, and equal opportunity applies to both our workforce and the communities we serve as it relates to heart health and stroke prevention.

 This position not a match with your skills? Click here to see other opportunities.

Be sure to follow us on Twitter #TheAHALife

EOE Protected Veterans/Persons with Disabilities

 

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