Are you ready to join an organization where you can be a relentless force for a world of longer, healthier lives?

Envision all Americans enjoying ideal cardiovascular health free of heart disease and stroke. At the American Heart Association and American Stroke Association, we get to work toward that goal every single day. Is it easy? No. Is it worthwhile? you bet!

This is satisfying work that makes a real difference in people's lives. You can achieve professional growth with personal fulfillment. You will connect with people and make a lifesaving impact. You will partner with individuals, schools, lawmakers, healthcare providers and others to ensure everyone has access to healthier lifestyle choices and proper healthcare.

The American Heart Association (AHA) has an excellent opportunity for a National Communications Lead, Social Impact for  National Communications Operations in our National Center office located in Dallas, Texas. The location for this position is remote. 

This is a full time, benefits eligible, contract funded opportunity. Current funding will expire on 06/2022 with the possibility of conversion to regular FTE.

In this role, you will be responsible for the development and implementation of multi-year marketing communications strategy and tactical plans for the American Heart Association’s Social Impact Fund, Bernard J. Tyson Impact Fund and related for-profit funds. As well as the measurement, evaluation and refinement of the plans toward achievement of shared goals and objectives at the national, regional and local level. Responsible for developing the portfolio of marketing communication assets, inclusive of those needed for the full spectrum of donor/funder relations. Responsible for conducting ongoing marketing communication needs assessment and delivering against identified and prioritized needs in collaboration with the Office of Health Equity, Office of the CEO, Mission Advancement and regional/local development, communications and community impact staff. 

Essential Job Duties: 

• Develops and executes strategic marketing communications plans in support of the American Heart Association’s Social Impact Funds. Provides marketing communications counsel and deploys marketing communications strategy, tactics and resources as identified by internal and external stakeholders. Manages tactical execution of marketing communications strategy nationally, regionally and locally and through multiple communications channels, including the expanding digital and social footprint.  If budgeted, identifies and implements agency/vendor strategies.
• Builds portfolio of assets to promote Social Impact Fund, investees and donor/funder objectives. Oversees the development of materials to maximize impact storytelling. Leverages comprehensive understanding of traditional and digital media and the prominent role of social media to strategize for effective, relevant implementation, amplification and coverage of the Social Impact Funds. Prepares media outreach and corporate communications materials, such as portfolio summaries, fund overview marketing materials, video scripts, donor impact reports, web page content and local community outreach materials. Drives year-round support and coverage through internal and external channels.
• Leads and coordinates the internal and external communication of all new gifts supporting the funds and in close collaboration with the Office of the CEO, the Office of Health Equity, Mission Advancement, Corporate Communications and regional/local leadership and communications staff. Conducts related, targeted media relations and ensures implementation of digital engagement and storytelling strategies.
• Supports AHA’s regional and local development, communications and community impact staff with the tools needed to effectively launch and manage local funds and leverage stories of impact. Ensures cross-functional teams meets standards and deadlines outlined in strategic Marketing Communications plans. Guides team to encourage creativity and growth and to explore opportunities and relationships for advancement of Social Impact Fund goals.
• Ensures internal and external stakeholder engagement as needed and related project management for marketing communication efforts. Prepares and presents strategic marketing communications plans to senior leadership and to engage staff and volunteers. Oversees and manages resources and processes that support team effectiveness and maximizes coverage while remaining fiscally responsible.

Want to help get your resume to the top? Take a look at the experience we requre: 

• Bachelor's Degree in Communications, English, or related area
• Eight (8) years of extensive and diverse marketing communications experience including developing strategic marketing communications plans
• Eight (8) years of communicating complex information so that it may be understood by the public
• Five (5) years of demonstrated ability as a compelling storyteller, including through written communication and the expanding digital footprint
• Five (5) years of experience  with cultivating and engaging donors and funders
• Three (3) years of experience with cultivating and engaging volunteers and strategic alliances
• Three (3) years of experience with budget development and oversight
• Three (3) years of experience leading, supervising, and coaching staff

Here are some of the preferred skills we are looking for:

• Two (2) years of experience with understanding of investment terminology and fundamentals. It's a plus if you have experience with impact investing
• Two (2) years of experience with understanding of the social determinants of health and experience working on projects impacting and/or speaking to communities most impacted by health disparities.
• Two (2) years of experience in Public Relations; agency or national corporation
• Two (2) years of experience in non-profit organization

At American Heart Association | American Stroke Association, diversity, inclusion, and equal opportunity applies to both our workforce and the communities we serve as it relates to heart health and stroke prevention.

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EOE/Protected Veterans/Persons with Disabilities