American Heart Association

Communications & Marketing Director

Location US-FL-West Palm Beach
Posted Date 3 weeks ago(2/8/2021 4:23 PM)
Requisition ID
2021-6610
Job Family Group
Marketing & Communications
Job Category
Marketing, Communications & Public Relations

Overview

Are you ready to join an organization where you can be a relentless force for a world of longer, healthier lives?

 

To continue our work against the number 1 and number 5 health-related causes of death in the world, we need dedicated staff who can engage and motivate our past, present, and future volunteers, donors, and staff to become passionate about our mission and fundraising strategies. We are in the life-saving business and need staff who will make an impact in our communities.

 

Are you ready to take your communications experience to the next level? If so, we are looking for a Communications & Marketing Director who will make an outstanding impact in the West Palm Beach, FL market crafting and delivering crucial communications and marketing support.

 

Responsibilities

In this role, you will focus on developing and implementing communications and marketing plans that promote AHA's strategic priorities, events, and cause initiatives within the West Palm Beach market.

 

Responsibilities include developing and implementing media events, running all local social media, developing media materials and other tools to inform key audiences about heart disease and stroke. You will also assist with crisis communications and sensitive issues on an as-needed basis. In this position, you will interact with volunteer leadership, senior management, component staff, news media, outside organizations, and the general public for the purpose of enhancing the AHA’s public image and growing the flow of news and other information to the media with the overall goal of supporting and impacting the strategic fundraising activities of the AHA.

 

Some essential job duties include:

  • Develop/implement communication plans that promote the AHA's programs, events, and cause initiatives.
  • Write/distribute news releases and other media materials as appropriate to local media.
  • Pitch/place stories in traditional and non-traditional media.
  • Manage AHA local social media channels.
  • Secure media participation in support of AHA events.
  • Develop media sponsorship proposals and secure media sponsorships as appropriate.
  • Conduct media relations activities to support cause initiatives and other key events/activities.
  • Implement awareness campaigns on topics such as heart disease, acute events, and women’s heart health, and work collaboratively with other key market staff to develop a coordinated approach to such campaigns.
  • Work with staff to ensure that branding guidelines are followed locally.
  • Help fulfill public relations needs of corporate-sponsored programs.
  • Identify, secure, and media-train local AHA spokespersons.
  • Work with internal fundraising staff to determine roles/responsibilities and provide support as appropriate.
  • Identify human interest stories to be used for generating media coverage.
  • Track all media interactions and develop/maintain AHA spokesperson database.

Other job duties include:

  • Develop and implement media events, such as survivor recognition events.
  • Work to place Public Service Announcements (PSA) locally.
  • Work with VP-Communications and Marketing to lead local crises or sensitive issues.
  • Promote national health and science news to local media.
  • Work in collaboration with media advocacy staff to develop appropriate media advocacy strategies and implementation as appropriate.
  • Work with Executive Director and team to lead local paid advertising projects.
  • Lead and implement other projects as identified by the Executive Director.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

 

In this role, you will work from our West Palm Beach office and will report to Executive Director West Palm Beach.

 

Qualifications

Want to move your resume to the top and have the opportunity to become a “Relentless force for a world of longer, healthier lives”? Here are some of the requirements:

  • Bachelor's degree in communications, marketing, public relations, journalism, or related field,
  • Minimum of 3-5 years’ work experience in communications, social media, public relations, and journalism or any equivalent combination of training and work experience,
  • Knowledge applying the principles and practices of communications and marketing to the non-profit environment,
  • Strong team member working with multiple internal and external constituencies: staff, media, external corporations, and volunteers,
  • Experience with crisis communications and buzz marketing,
  • Experience implementing public relations campaigns, pitching to media, planning media events, and developing press releases,
  • Exceptional oral and written communications skills including specialized experience in speech writing, general business writing, and writing and editing for both print and broadcast media,
  • Solid understanding of news media operations, newsgathering, and technology,
  • Ability to travel to local meetings and events as required and travel occasionally throughout the region and to the AHA’s National Center headquarters in Dallas, Texas as needed, when it is safe to do so.

To help you be successful, you will have access to our award-winning learning platform, Heart U, as well as our sales training and the award-winning relationship development program, Building Powerful Partnerships.

 

Attracting hardworking, committed employees means offering a competitive benefits package, ongoing professional development and training, and a diverse and inclusive environment in which to work and grow. And we do! Our Rewards and Benefits package not only gives you the total benefits you want, but also goes above and beyond with creative programs to develop your skills and help you grow and thrive at the American Heart Association.

 


At American Heart Association | American Stroke Association, diversity, inclusion, and equal opportunity applies to both our workforce and the communities we serve as it relates to heart health and stroke prevention.

This position not a match with your skills? 
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Be sure to follow us on Twitter #TheAHALife

EOE/Protected Veterans/Persons with Disabilities

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