American Heart Association

Marketing Planning Manager

Location US-TX-Dallas
Posted Date 2 weeks ago(9/7/2021 12:13 PM)
Requisition ID
Job Family Group
Marketing & Communications
Job Category
Marketing, Communications & Public Relations


Are you ready to join an organization where you can be a relentless force for a world of longer, healthier lives?


Envision all Americans enjoying ideal cardiovascular health free of heart disease and stroke. At the American Heart Association and American Stroke Association, we get to work toward that goal every single day. Is it easy? No. Is it worthwhile? You bet!


This is satisfying work that makes a real difference in people's lives. You can achieve professional growth with personal fulfillment. You will connect with people and make a lifesaving impact. You will partner with individuals, schools, lawmakers, healthcare providers and others to ensure everyone has access to healthier lifestyle choices and proper healthcare.

Due to the current pandemic, daily travel is minimal and voluntary to ensure the health and safety of staff. There is no overnight travel currently. In the future, this position may resume daily and/or overnight travel.  All AHA offices are closed and staff are currently working from home. Offices will be reopening in October 2021; this position will resume to being based in the local office.



The American Heart Association (AHA) has an excellent opportunity for a Marketing Planning Manager. The location for this position is remote.


In this role, you will be responsible for developing marketing plans and campaign schedules for assigned AHA mission to help advance market objectives and impact goals.  Responsible for overseeing marketing execution and analyzing results of marketing plans. Responsible for collaborating with cross-functional teams (Branding, Communications, Social and Digital) to deliver consistent messaging in all channels.  Responsible for building and maintaining relationships with all stakeholders to meet the business needs and fulfill assigned marketing plans.


Essential Job Duties:


  • Develop marketing campaign plans. Lead implementation, execution, and measurement. Collaborate with internal teams and agencies/ vendors to create, implement and ensure planned content is delivered and aligns with overall marketing strategies across owned, paid, and earned channels that engages target audiences and inspires them to act.
  • Research, identify and recommend marketing concepts surrounding populations with barriers to healthcare. Develop briefs, timelines and annual / seasonal/ integrated marketing plans for business units and portfolios to advance mission impact and brand relevance.
  • Collaborates cross-functionally and with internal and external partners, agencies, and field/ sales teams to oversee implementation and execution of marketing strategies and brand engagement.
  • Documents campaign recaps to report on effectiveness, opportunities and lessons learned. Works with analysts and cross functional teams to develop and deliver performance reports, insights and recommendations for actions or revisions to assigned marketing campaign.
  • Implements tests and learns. Partners across departments and business units to build, track, and optimize advertising campaigns (SEM, social, display).

Want to help get your resume to the top? Take a look at the experience we require:



  • Bachelor’s degree in Business Administration, Public Health, and or Marketing and Communications
  • Five (5) years of experience in developing marketing campaigns to address business needs (fact-based substantiation).
  • Three (3) years of experience in working with multiple vendors/partners (internally and externally) with critical timelines and multiple project requirements.
  • Two (2) years of experience developing and managing social media plans.
  • Ability to develop conceptual strategies and recommend changes to optimize marketing performance
  • Ability to work collaboratively with all stakeholders – creative, media, legal, science, internal partners, product owners. Ability to manage and influence without direct authority
  • Excellent cross-functional team, project, and organizational leadership skills with the proven ability to interact with and influence across all levels and functions
  • Ability to align strategic marketing with operational and tactical planning
  • Ability to capture audiences with compelling narratives and possesses excellent deckbuilding and written/verbal communication skills
  • Basic knowledge of populations and audience messaging for social determinants of health

Preferred Qualifciations:


  • Three (3) years of experience in Healthcare marketing and promotions to healthcare professionals and consumers.


At American Heart Association | American Stroke Association, diversity, inclusion, and equal opportunity applies to both our workforce and the communities we serve as it relates to heart health and stroke prevention.

This position not a match with your skills? 
Click here to see other opportunities.

Be sure to follow us on Twitter #TheAHALife

EOE/Protected Veterans/Persons with Disabilities


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