American Heart Association

National Director of Brand Marketing

Location US-TX-Dallas
Posted Date 6 months ago(2/8/2022 10:48 AM)
Requisition ID
2022-8030
Job Category
Marketing, Communications & Public Relations
Position Type
Full Time

Overview

Are you ready to join an organization where you can be a relentless force for a world of longer, healthier lives?

 

Envision all Americans enjoying ideal cardiovascular health free of heart disease and stroke. At the American Heart Association and American Stroke Association, we get to work toward that goal every single day. Is it easy? No. Is it worthwhile? You bet!

 

This is satisfying work that makes a real difference in people's lives. You can achieve professional growth with personal fulfillment. You will connect with people and make a lifesaving impact. You will partner with individuals, schools, lawmakers, healthcare providers and others to ensure everyone has access to healthier lifestyle choices and proper healthcare.

Responsibilities

The American Heart Association (AHA) has an excellent opportunity for a National Director Of Brand Marketing in our National Center office located in Dallas, Texas. The location for this position is flexible and remote.

The National Director of Brand Marketing is a strategic thinker and creative brand storyteller, responsible for leading the annual organization wide brand marketing strategy, integrated marketing plans and go to market delivery for all consumer brands and products to drive mission impact, brand relevance and revenue. The individual is a results oriented, insights driven champion of the brand’s positioning, messaging and visual identity, driving synergy across campaigns to deliver effective brand value in the market. Will lead large cross functional teams, build strategic stakeholder relationships internally and externally and lead a team of direct reports. Responsible for delivering on organization wide and department KPIs by analyzing and reporting on brand perceptions, campaign metrics and compliance of toolkits. Provides leadership, mentoring and guidance to others. 

 

Essential Job Duties:

  • Oversees annual brand planning process and budget. Develops distinctive positioning, strategic marketing vision and innovative creative ideas across key consumer brands and products to elevate the brands impact in the marketplace and deliver against business and organization wide goals.
  • Establishes key partnerships, builds relationships and fosters strong cross functional collaboration with internal and external partners, agencies, field/sales teams, alliances and sponsors to expand our brand voice, reach and impact in the marketplace with key audiences
  • Leads brand and cross functional team in overseeing the implementation and optimization of annual marketing strategy campaigns and omnichannel digital strategies to deliver effectively in market and increase brand engagement nationally and regionally.
  • Conducts research and analyzes data to define target segments, optimal marketing strategies and media plans. Identifies new areas of opportunity to reach new audiences and increase brand/product effectiveness. Creates, reviews and validates messaging for cultural acceptance and relevance. Monitors the effectiveness of brand marketing campaigns and tactics. Evaluates plan against results and provides guidance to assigned teams to improve engagement and reach of audience.
  • Champions health equity, diversity, and inclusion. Provides leadership, mentoring and guidance to direct reports, team, and cross functional teams.
  • Builds and manages annual brand marketing budget. Responsible for ensure budget is used efficiently and effectively to deliver goals.

Want to help get your resume to the top? Take a look at what we require:

Qualifications

 

  • Bachelor's degree in Marketing, Advertising, Business or related area.
  • Ten (10) years of experience in marketing, brand management, or advertising
  • Ten (10) years of experience in leading brand marketing strategies and integrated marketing plans independently or with the support of an outside agency
  • Seven (7) years of experience: Ability to work collaboratively with all stakeholders – creative, media, legal, science, internal partners, product owners
  • Five (5) years of the following experience:
    • Management and talent development experience
    • Experience in working with multiple vendors/partners (internally and externally) with critical timelines and multiple project requirements.
    • Experience in brand governance within a client organization and/or an advertising agency
    • Extensive knowledge of all marketing media including digital, paid, and social media campaigns
  • Three (3) years of the following experience:
    • Excellent written and oral communications skills
    • Ability to build consensus and influence leadership
    • Advanced understanding of customized, culturally sensitive marketing campaigns and review process

Preferred Skills:

  • Three (3) years of Health-care or Non Profit Experience

#AHAIND1 

 


The American Heart Association’s 2024 Goal: Every person deserves the opportunity for a full, healthy life. As champions for health equity, by 2024, the American Heart Association will advance cardiovascular health for all, including identifying and removing barriers to health care access and quality.


At American Heart Association | American Stroke Association, diversity, inclusion, and equal opportunity applies to both our workforce and the communities we serve as it relates to heart health and stroke prevention.

This position not a match with your skills? 
Click here to see other opportunities.

Be sure to follow us on Twitter #TheAHALife

EOE/Protected Veterans/Persons with Disabilities

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