American Heart Association

Communications & Marketing Director

Location US-TN-Nashville
Posted Date 4 months ago(3/29/2022 10:10 AM)
Requisition ID
Job Category
Marketing, Communications & Public Relations
Position Type
Full Time


Are you ready to join an organization where you can be a relentless force for a world of longer, healthier lives?


Envision all Americans enjoying ideal cardiovascular health free of heart disease and stroke. At the American Heart Association and American Stroke Association, we get to work toward that goal every single day. Is it easy? No. Is it worthwhile? You bet!


This is satisfying work that makes a real difference in people's lives. You can achieve professional growth with personal fulfillment. You will connect with people and make a lifesaving impact. You will partner with individuals, schools, lawmakers, healthcare providers and others to ensure everyone has access to healthier lifestyle choices and proper healthcare.


The American Heart Association (AHA) has an opening for a Communications & Marketing Director in Nashville, TN. This position will focus on developing and implementing communications and marketing plans that promote AHA's strategic priorities, events, and cause initiatives within the Greater Nashville market.


Responsibilities include developing and implementing media events, managing all local social media, developing media materials and other tools to inform key audiences about heart disease and stroke. This position will also assist with crisis communications and sensitive issues on an as-needed basis. The position interacts with volunteer leadership, senior management, component staff, news media, outside organizations and the general public for the purpose of enhancing the AHA’s public image and increasing the flow of news and other information to the media with the overall goal of supporting and impacting the strategic fundraising activities of the AHA.


Essential Job Duties:

  • Develops/implements communications plans that promote the AHA's programs, events, and cause initiatives.
  • Writes/distributes news releases and other media materials as appropriate to local media.
  • Pitches/places stories in traditional and non-traditional media.
  • Manages AHA local social media channels
  • Secures media participation in support of AHA events.
  • Develop media sponsorship proposals and secures media sponsorships as appropriate.
  • Conducts media relations activities to support cause initiatives and other key events/activities.
  • Implements awareness campaigns on topics such as heart disease, acute events, women’s heart health. Works collaboratively with other key market staff to develop an integrated approach to such campaigns.
  • Works with staff to ensure that branding guidelines are followed locally.
  • Helps fulfill public relations needs of corporate sponsored programs.
  • Identifies, secures and media trains local AHA spokespersons.
  • Works with internal fundraising staff to determine roles/responsibilities and provide support as appropriate.
  • Identifies human interest stories to be used for generating media coverage.
  • Tracks all media interactions and develops/maintains AHA spokesperson database.


Other Job Duties:

  • Develops and implements media events, such as survivor recognition events.
  • Works to place Public Service Announcements (PSA) locally.
  • Works with VP-Communications and Marketing to manage local crises or sensitive issues.
  • Develops and oversees implementation of communications plans for local fundraising events as appropriate.
  • Develops and oversees implementation of communications plans for local fundraising events as appropriate.
  • Promotes national health and science news to local media.
  • Works in collaboration with media advocacy staff to develop appropriate media advocacy strategies and implements strategies as appropriate.
  • Works with Executive Director and team to manage local paid advertising projects.
  • Manages and implements other projects as identified by the Executive Director
  • Travels as required within the assigned territory.


In this role, you will report to the Executive Director. Travel within the market is required as needed. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


Want to move your resume to the top so that you can become a “Relentless force for a world of longer, healthier lives”? Here are some of the requirements:


  • Bachelor's degree in communications, marketing, public relations, journalism or related field, or some college plus experience.
  • Minimum of three - five years of work experience in communications, social media, public relations and journalism or any equivalent combination of training and work experience.
  • Experience applying the principles and practices of communications and marketing to the non-profit environment.
  • Experience working as a team member with multiple internal and external constituencies: staff, media, external corporations, and volunteers.
  • Experience with crisis communications and buzz marketing.
  • Experience implementing public relations campaigns, pitching to media, planning media events and development of press releases.
  • Exceptional oral and written communications skills including specialized experience in speech writing, general business writing, writing, and editing for both print and broadcast media.
  • Working knowledge of news media operations, newsgathering, and technology.
  • Must have at least intermediate knowledge and skill with Microsoft Office 2010 or higher used for word processing, email, presentations, and spreadsheets.
  • Ability to travel to local meetings and events as required and travel occasionally throughout the region and to the AHA’s National Center headquarters in Dallas, Texas as needed.


Compensation & Benefits

The American Heart Association offers programs to help you maintain work/life satisfaction according to your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university as well as various other training and support mechanisms locally and through our National Center.

#TheAHALife is our company culture, our way of life, reflecting our diversity and inclusion, our focus on work-life satisfaction, and our Guiding Values - check out this hashtag on Facebook, Instagram, and Twitter today!


Our Rewards & Benefits package not only gives you the total benefits you want, but also goes above and beyond with innovative programs to develop your skills – helping you grow and thrive at the American Heart Association.


The American Heart Association’s 2024 Goal: Every person deserves the opportunity for a full, healthy life. As champions for health equity, by 2024, the American Heart Association will advance cardiovascular health for all, including identifying and removing barriers to health care access and quality.

At American Heart Association | American Stroke Association, diversity, inclusion, and equal opportunity applies to both our workforce and the communities we serve as it relates to heart health and stroke prevention.

This position not a match with your skills? 
Click here to see other opportunities.

Be sure to follow us on Twitter #TheAHALife

EOE/Protected Veterans/Persons with Disabilities


Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed

Need help finding the right job?

We can recommend jobs specifically for you! Click here to get started.