Are you ready to join an organization where you can be a relentless force for a world of longer, healthier lives?

The American Heart Association has an excellent opportunity for a National Senior Director Of Brand Marketing in our National Center office located in Dallas, Texas. The location for this position is flexible and remote.

The National Senior Director of Brand Marketing is a strategic thinker and creative brand storyteller, responsible for leading the implementation of the enterprise brand strategy, consumer marketing plans and go to market delivery of campaigns and products to drive mission impact, brand relevance and revenue. The individual is a results oriented, insights driven champion of the brand’s positioning, messaging and visual identity, driving synergy across campaigns to deliver effective brand value in the market. Will lead large cross functional teams, build strategic stakeholder relationships internally and externally and lead a team of direct reports. Responsible for delivering on organization wide and department KPIs by analyzing and reporting on brand perceptions, campaign metrics and compliance of toolkits. Provides leadership, mentoring and guidance to others. 

Envision all Americans enjoying ideal cardiovascular health free of heart disease and stroke. At the American Heart Association and American Stroke Association, we get to work toward that goal every single day. Is it easy? No. Is it worthwhile? You bet!

This is satisfying work that makes a real difference in people's lives. You can achieve professional growth with personal fulfillment. You will connect with people and make a lifesaving impact. You will partner with individuals, schools, lawmakers, healthcare providers and others to ensure everyone has access to healthier lifestyle choices and proper healthcare.

• Oversees marketing planning process and budget including development of marketing strategy, brand campaigns and marketing plan implementation across key consumer brands and products to elevate the brands impact in the marketplace and deliver against business and organization wide goals.
• Establishes key partnerships, builds relationships and fosters strong cross functional collaboration with internal and external partners, agencies, field/sales teams, alliances and sponsors to expand our brand voice, reach and impact in the marketplace with key audiences
• Oversees a large team of marketing planners in overseeing the implementation and optimization of annual marketing strategy campaigns and omnichannel digital strategies to deliver effectively in market and increase brand engagement nationally and regionally.
• Identifies new areas of opportunity to reach new audiences and increase brand/product effectiveness. Creates, reviews and validates messaging for cultural acceptance and relevance. Monitors the effectiveness of brand marketing campaigns and tactics. Evaluates plan against results and provides guidance to assigned teams to improve engagement and reach of audience.
• Champions health equity, diversity, and inclusion. Provides leadership, mentoring and guidance to direct reports, team, and cross functional teams.
• Responsible for ensuring advertising budget is used efficiently and effectively to deliver goals.

Want to help get your resume to the top? Take a look at what we require:

• Bachelor's degree in Marketing, Advertising, Business or related area.
• Ten (10) years of experience in marketing, brand management, or advertising
• Ten (10) years of experience in leading brand marketing strategies and integrated marketing plans independently or with the support of an outside agency
• Seven (7) years of experience: Ability to work collaboratively with all stakeholders – creative, media, legal, science, internal partners, product owners
• Five (5) years of the following experience:
• Management and talent development experience
• Experience in working with multiple vendors/partners (internally and externally) with critical timelines and multiple project requirements.
• Experience in brand governance within a client organization and/or an advertising agency
• Extensive knowledge of all marketing media including digital, paid, and social media campaigns
• Three (3) years of the following experience:
• Excellent written and oral communications skills
• Ability to build consensus and influence leadership
• Advanced understanding of customized, culturally sensitive marketing campaigns and review process

Preferred Skills:

• Three (3) years of Health-care or Non Profit Experience

The American Heart Association invests in its people. Here are the main components of our total rewards package.  Visit Rewards & Benefits to see more details.

• Compensation – Our goal is to ensure you have a competitive base salary.  That’s why we regularly review the market value of jobs and make adjustments, as needed.
  
  
• Performance and Recognition – You are rewarded for achieving success by merit increases and incentive programs, based on the type of position.
  
  
• Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution.  As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.
  
  
• Professional Development – You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program.  HeartU is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule.
  
  
• Work-Life Harmonization – The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees.  The number of days will increase based on seniority level.  You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.
  
  
• Tuition Assistance - We support the career development of all employees.  This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.

The American Heart Association’s 2024 Goal: Every person deserves the opportunity for a full, healthy life. As champions for health equity, by 2024, the American Heart Association will advance cardiovascular health for all, including identifying and removing barriers to health care access and quality.

At American Heart Association | American Stroke Association, diversity, inclusion, and equal opportunity applies to both our workforce and the communities we serve as it relates to heart health and stroke prevention.

This position not a match with your skills?  Click here to see other opportunities.

EOE/Protected Veterans/Persons with Disabilities